Daily Mail online
- Interface design and
- XHTML/CSS
The Daily Mail is one of the most recognisable newspaper brands in the UK and the jewel in the Daily Mail & General Trust's digital crown. The url alone attracted hundreds of thousands of hits per day before work on the site had even started! It was clearly a project where the stakes were very high.
"The Daily Mail's extraordinary online presence boasts unique users in excess of 18 million per month globally"
- Publishing & current affairs
- Launched Winter 2003
- Visit theDaily Mail site
The idea behind the Daily Mail Online was to develop a site that really captured the essence of the Daily Mail newspaper whilst still allowing it to exist as a separate digital entity. With this in mind it was important that the site provided fresh and dynamic content throughout the day and not just regurgitate stale content from the newspaper.
As well as being the online destination for loyal readers of the Daily Mail, the site was also a great opportunity for us to create a viable online presence for a new, younger, demographic to the Mail brand. This, in turn, allowed us to leverage the full commercial opportunities on offer with such large sums of traffic and rich and diverse demographics.
The site is now edited by a dedicated team of journalists 24 hours a day and is packed with breaking celebrity, sport, health, national and international news. Visitors can also look for a job or a new house, take advantage of online promotions and crossword puzzles, post comments across a wide array of message boards or enjoy the forthright and sometimes controversial columnists like Peter Hitchens and Richard Littlejohn.
Since its launch in late 2003 the Daily Mail Online continues to go from strength to strength with unique visitors in excess of 18 million and overall page impression topping the 146 million mark globally.
