Articles in November 2008

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User research upon a new product

November 17, 2008 at 8:55 pm

I've been doing a lot of research on a new product of late and one of the crucial phases is gaining that initial user insight. However, with a new product you can't rely on usability tests or observe users by shadowing them in their natural environment because the product doesn't exist yet. So, one of the most important things you can do is talk to people - either by phone or face to face - and use that feedback to model personas. This isn't always as easy at it would seem; especially if the market your after is quite narrow. To that end, I've found the following tips useful in confirming that all important interview.

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Filed under:
Research,
User experience
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